Product Marketing Distilled
Product marketing for tech companies selling to financial firms.
Focus on new, complex technologies with wide product marketing chasms to cross.
This means AI, core banking replacement, distributed ledger technology, FinTech, and machine learning.
AI & Machine Learning
Value and ROI
Product marketing that grows software sales
The Business Case Checklist: Everything You Need to Review a Business Case, Avoid Failed Projects, and Turn Technology into ROI